Industrial · services for mining and public works
Grupo Fernández&Cía
Trelew, Argentina · operates across four Patagonian provinces
Corporate site for a Patagonian holding with three business units (engineering and construction, logistics, health and safety): 48 URLs, a track-record section with real projects, a request-for-proposal form built with Server Actions, FAQ schema and Organization/LocalBusiness markup with service areas in four provinces.
The problem
The group needed to present itself to mining companies, contractors and public agencies as an integrated supplier, with one business unit per service line and a formal channel for proposal requests, while ranking for service and province searches.
What we found
The group has three business units with different services, and its clients need to see quickly what each one does, where it operates and which projects back it up. Proposal requests had no formal channel to organize them.
What we planned
A structure by business unit, service and region, a track-record section with verifiable projects and a request-for-proposal form that sorts each request by unit, service and region.
What we built
We built a corporate Next.js site with pages per business unit, per service (geomembranes, earthworks, site camps, health and safety, machinery rental) and per region, a track-record section with verifiable projects (wind farms, mining, port works) and an FAQ page with FAQPage markup. The contact form uses Server Actions with a honeypot field and complements WhatsApp, phone and email. The Organization + LocalBusiness schema declares founder, founding date, contact points and areas served; the site publishes a sitemap, an llms.txt and generated social images.
Results and deliverables
- 48 URLs: group, 3 business units, services, regions, track record, FAQ and contact
- Request-for-proposal form with Server Actions and honeypot
- Organization + LocalBusiness schema with areaServed in 4 provinces and a 12-question FAQPage
- Track-record section with real projects (wind farms, mining, port works)
- llms.txt, sitemap and generated Open Graph/Twitter images
Technologies
Next.js, React, Server Actions, Tailwind CSS, Vercel, Schema.org, GA4.
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