Website design and SEO for therapists and private practices
We design therapist websites that bring in new clients from Google: a page for each specialty, clear information on in-person and online sessions, credentials up front and a simple way to reach out. Sylvara Creative built this for psychologist Mariana Jara: a three-market site with 130+ indexed pages serving Argentina, Mexico and Spanish speakers in the US.
What's included
A page per specialty
Anxiety, couples, teens, trauma, online therapy: each search lands on the right page.
In-person and online
Local pages for your city plus online-therapy pages for the states where you're licensed.
Credentials that build trust
License, training and approach shown clearly, which clients and Google both look for in health topics.
Spanish-language pages
Native Spanish pages if you see Hispanic clients, written by a Spanish-speaking team.
What a therapist website needs to bring in clients
People looking for therapy search by their problem and their situation: "therapist for anxiety near me", "couples counseling online", "spanish speaking therapist". A private practice website works when each of those searches finds a page that speaks to it, explains what the first session looks like and makes reaching out feel easy.
Mental health is a sensitive topic for Google, which looks for who provides the care, their training and their license. Showing that clearly builds trust with clients and helps rankings at the same time.
SEO for therapists: local and online at once
For Mariana Jara we separated two audiences: clients in her city for in-person sessions, and clients in other provinces, Mexico and the US for online therapy. Each market got its own pages, linked with hreflang so Google shows the right one without them competing. The same approach works for a US practice licensed in several states.
A real project
Healthcare · private practice
Lic. Mariana Jara - Psychologist
Multi-market site for a psychologist in Trelew who sees patients in person and online: three Spanish-language markets (Argentina, Mexico and the US Hispanic community) with hreflang, 130+ indexable URLs including city and service landings, Person + MedicalBusiness schema, llms.txt and WhatsApp booking.
- 3 Spanish-language markets with reciprocal hreflang and x-default
- 130+ indexable URLs: 11 city landings, 6 services, FAQ, recommendations and online therapy
- Person + MedicalBusiness + MedicalTherapy + FAQPage schema with license and credentials
- llms.txt, AI crawlers allowed in robots.txt, per-market Open Graph image
- Security headers (CSP, HSTS) and GA4 contact events
Website pricing
| Service | From | Typical range |
|---|---|---|
| Landing pageOne page built around one action, with form or chat, technical SEO and analytics. | USD 1,200 | USD 1,200 - USD 2,500 |
| Small business website (5-10 pages)Custom design, one page per service, optional blog, schema, sitemap and llms.txt. | USD 3,000 | USD 4,000 - USD 7,000 |
| Multi-language or multi-market websiteSeveral languages or countries with hreflang, market pages and localized content. | USD 6,000 | USD 6,000 - USD 12,000 |
Guide prices in US dollars for the US and Canada, before any taxes. The final quote depends on scope and is fixed after the diagnosis. Updated October 3, 2026.
How we work
- 1
Your practice
Specialties, modality, location, licenses and ideal clients.
- 2
Site structure
Pages by specialty, location and modality.
- 3
Design and copy
A calm, clear site with copy you review and approve.
- 4
Launch and SEO
Search Console, Google Business Profile and inquiry tracking.
Technologies
Next.js, Schema.org (Person, MedicalBusiness), Google Business Profile, GA4.
Related services
Frequently asked questions
How much does a therapist website cost?
A professional private practice website starts at USD 3,000. A site with pages in English and Spanish, or for several states, starts at USD 6,000.
Is the website HIPAA compliant?
A marketing website should not collect clinical information. We keep contact forms minimal and point clients to your HIPAA-compliant practice management or telehealth platform for intake and booking.
Can you write pages in Spanish?
Yes. We are native Spanish speakers and write Spanish pages natively, using the words Spanish-speaking clients actually search for.
Shall we start with a diagnosis?
A free first call to understand your business and the problem to solve. We work in English and Spanish with companies in the United States, Canada, Spain, Argentina and Uruguay.